Blikopener (Eye opener), small things, big impact
Delta Lloyd wanted to do something nice at the end of the year. An insurer is always focused on the great milestones in life. This campaign has a focus on small moments of life: Eye Openers which can be of great influence in your life. In retrospect that small moments (with big consequences) often have a clear trigger that made you think: a friend who said something, a piece you read, a song you heard. Because you never know when such a moment will experience, Delta Lloyd inspires you. The Eye Opener can contains a mini booklet full of illustrated quotes, stories and song lyrics. Also daily Eye Openers were spread via social media and the platform openjeblik.nu.
Concept // minibooklet in can// online page // facebookpage// give away guerillia // video content // PR // social media