Erbens Natural ice cream, (n)ice to do good

What can you come up with for an ex-professional athlete that wants to do good in a constructive way? Erbens Natuurijs is a private initiative of agency Kumpany in collaboration with ice skater and farmer's son Erben Wennemars. This organic yoghurt ice is for sale at supermarket Albert Heijn. The profit goes to JeugdSportfonds (youth sports fund). Erbens Natuurijs is launched on the family cow farm in Dalfsen amongst friends and press. Without any marketing budget we created a lot of free publicity at national TV, newspapers and magazines.


Concept // developing product // keyvisual // package design // website // social media // PR