With 15 years of experience in advertising and branding I’m bringing a proven knowledge in brand, sponsoring and marketing communication. Highly experienced in the field of integrated and PR driven campaigns.

Always searching for relevant insights and new ways to reach out to the crowd. I am a generalist thinker who understands how to roll out a relevant message in the complexity of all means and media. Translated to the mix of on- and offline resources.


I truly believe the devil is in the detail. Details are the difference between good and great work.



After finishing the studies Fashion Design & Fine Arts on the Rietveld Academy and Artez, I worked as an independent artist. After Hallo®, Academy for applied creativity, I started working as a creative in advertising. Then started friday&free agency, developing brandstories, identities and communication for various clients like Vitaminstore, Forbo Marmoleum, Bacardi Martini, KLM, Telfort and Hema, 

Joined Kumpany creative agency as partner and creative director for

8 years. Working for brands such as Rabobank, Ben®, YoungCapital, 

Coca-Cola, Ziggo, Bavaria, NS, Delta Lloyd and Eneco.


Currently working as art director for agencies and creative director for brands. I love to work in teams. But I’m also working as a One Man Army.



Cannes Lions, SpinAwards,

SanAccent, Dutch PR Award, SponsorRing,

Gouden Inhaakmedaille,


ADCN Jury Member 2016

Boardmember The FreeForce